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If your web design looks amateurish, people will think you’re not a professional, organized business. Of course, that may be an inaccurate assumption, but it is the reality of the way things are. A professional image makes people more comfortable, and more likely to use your product or service.
A superb web design is both excellent in form and function. Form delves into the aesthetic side of the website. Principles of art and the innate skill of the designer are the keys to achieve its excellence.
On the other hand, function is the meat of the web site. Every visitor has his or her own purpose in visiting your page. Usually, the reason is to research or to be acquainted with your products and services. Function must be complete and fulfilling. If there is information that needs to be divulged, say it. But the more powerful way to say it is by touching the heart through persuasion.
Web Design is an art yet following basic steps can help lead even a non-artist to a good design. For the novice or the expert, there is always more to learn, and you can start with these web design tips.
Web Design Tips
Graphic Design of the Site
There is a saying First impression is the last impression. The design of the site is one of the most important aspects to be considered while creating a web page. If the design is good and easy to understand then visitors are more likely to fully view the information on the site. An ugly, unclear site is likely to result in pages being closed without looking at the content at all. The layout of the entire site should be consistent, and each section should look like a part of one web site. The same content presentation style and color scheme should be followed throughout the site. The content of the site should be divided into logical sections.
Clear and Concise Content
In most cases, the content of a site should be clear so that the visitor knows from the very first page what the site is intended for. To reach the most visitors, the information should be clearly conveyed without the use of jargon that an average person might not understand. Maybe they want to purchase an item or service that you offer, so do not spare any effort to give a detailed, nicely arranged and easily accessible information about your top products or services that you offer. Good web design ensures that visitors will have an easy time finding the information they need. You only have a split of a second to retain visitors, so make the most of that time. To make your page functional, make certain that the information is tight and full. Proofread, edit, and edit more. Excellent form plus function makes an excellent web site.
Avoid Unwanted Tools, Effects and Plug-ins
Don’t use every tool that is available on the market. Try to avoid the use of extra components which the user needs to download to view the web page. People tend to avoid downloading unnecessary plug-ins and they might close the web page without viewing it if they have to download and install a new plug-in. People also use effects like fade-ins and outs, which can slow down a user looking for information. This is a potential source of irritation. If possible, keep graphics and special effects to a minimum. Overloading a page with too many extras will annoy some visitors and makes the page load slowly.
Strategic Use of Graphics
Using many images can cause page downloads to be slow. Slow web sites are irritating to visitors on slow connections and fast connections alike. Furthermore, search engines may not index text in images. A handy piece of information to keep in mind is that websites attract visitors because they’re seeking information. It is true that graphics may make communication easier, but over use of graphics may make it difficult. Some developers believe that using many graphics will add believability to their website. Graphics can be utilized to lend the believability to webpage, however, too much may prove intrusive. The page carrying heavy graphics takes lot of time to load. Web design which is spun around simple and easily loading graphics will provide a better experience to the visitor.
Do not center everything
This will likely result in a scattered and disorganized look. Try to maximize space. It is there to serve a function. Do not overlook that function. In a nutshell, use space with cautiousness so as not to appear scattered at the same time not crowded. Use columns for better organization. That way, the contents are easy to read, and the images will not appear as an eyesore.
Applying contrast can be your designing edge
To make your page more attractive, apply an efficient contrast. Contrast can be applied to color, size, value, and weight of an image. Contrast has something to do with the clearness, brightness and volume of an image, logo, or graphics. It can also be applied to texts and other objects of the web design. If you get it right, your web design will look organized and easy to scan. Be assured that the viewers will not find it hard to glance and search your sites contents.
Use color effectively
Pleasing website design is important to attract a web visitor and some people may believe that using maximum colors will add value to the website. Whereas, a myriad of colors may spoil the look of website and risk the chance of web visitors getting irritated with the use of too many colors. Always use the colors that go well your business branding and the purpose of the website. Maximum 2 or 3 primary colors should be used to during web design and those colors should not hinder the visibility of the website.
Sections must be separated
Be sure that sections are well separated. It must be easy to trace, and the contents are easy to read. To distinguish one section from the other, you can use different colors, or a thin line will do. Using borders is also a good remedy. Another option is to use blank buffer zones. This is somewhat like the concept of borders and dividing lines the only difference is that you are creating invisible lines to separate the parts of a page.
Good web design includes a site that is easy to navigate and pleasing to the eye. Think of a few of your favorite websites, visit them and browse them thoroughly. Take notes of why you like them. Keep the list handy when you’re ready to design your own business website. Also keep in mind the reasons people will be visiting your site.
Think Like A Customer
In designing a business website, you will have to think like a customer. If this does not make sense to you, browse similar business websites, and consider the things that are keeping you on the website for a longer time. Also take notes about the things that are encouraging you to leave the website you are visiting and to look for your required service or product elsewhere. Your target should be to keep your customer’s attention on your website long enough so they will get to know and feel comfortable contacting your business.
It’s important to remember that a website should always be designed for the visitor. Successful web design can make or break your business. Create a site that is appealing and easy to navigate, and your visitors will be glad they found it, happy to revisit and recommend your business.
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