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Yes, you can make money with local marketing online. You need to make an effective online marketing strategy for your local business online when you have a low budget. If your marketing process is planned and implemented correctly, you can see amazing result with less investment. Here I will give you the ways that will cost you the least and make big bucks for you.
Trade and/or Share Ad Space
It is simple to implement. You can exchange your ad space with other local businesses in your community; with this you will be able to place ads with other websites in your local area.
This will increase your local traffic from your targeted area and decrease the amount of money you spend on Pay-Per-Click. More traffic to your website drives more sales and revenue.
Content Marketing
You can write articles and blogs to help your local customers. This is a low-cost way to increase local-market traffic to your website using country, city, or state names in your content with the specific keyword that consumers used to search over the web
Your topic should be focused on one topic with a strong call-to-action. You need to use an engaging title and images to capture customers’ attention and make them read further.
Advertisement
You can advertise your products and services with Facebook ads, Google AdWords and other classified advertisements. You can use two types of advertisement like Free Advertisement and Paid Advertisement.
Paid Advertisement
You can use Facebook ads, Google AdWords, and PPC campaigns to advertise your local business. This advertising can reach more people in your targeted area than traditional advertising. You need to add a keyword in your ad headline and a call-to-action and graphics in your ad copy to make it interactive. When all these come together in your advertisement, it will force your consumers to click through and buy from you.
Free Advertisement
You need to think differently when advertising in your local community. There are so many websites available that accept links, banner ads, and text ads for free like Craigslist and US Free Ads. You can create a single advertisement and post it on all the free sites and keep updating. This will drive more clicks and sales on your websites.
Videos
You can leverage your local marketing strategy with video. Search engines give priority to video and rank them faster than articles and images. Youtube, Vimeo, Vine, and many more will help you create a video and upload it to your website.
You can show your customers the level of your product quality. You can also demonstrate your products with video. You need to include headlines with researched keywords and clear and concise messages with a strong call-to-action. It will boost your rankings and send traffic to your websites.
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