Add Row 
Add 
Text messaging, also identified as Short Messaging Service (SMS), has become a popular form of digital writing. It is rapidly becoming the favorite over e-mail in sending private messages. Since text messaging first became available in 1996 it has been a mass market communication platform and a cultural phenomenon of the 21st Century.
Text Messaging: A Necessary Tool For Business
The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered into their pocket in real time.
Customer Engagement
Used properly SMS marketing is effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that my supplier is really looking out for me. For example: an insurer or broker sending details of local emergency numbers such as hospitals and consulates.
It’s not all about ring tones and logos. There are many different uses for SMS including notification, emergency advisories, scheduling, news and information and event collaboration.
Today interaction is the key to the success of any business. And it is very logical- you interact with your friends and relatives so that you have good relations with them. Right? Then why not with your customers? If you want to have good relations with your customers, you must interact with them and when it comes to interaction with customers, nothing can beat texting.
Effective Campaigns
SMS can generate very high levels of response, but a campaign must leverage the mediums strengths and minimize its weaknesses. The key element of a successful campaign is value and entertainment. To market to someone effectively you must provide them value and / or entertainment in each SMS message.
It is also important that your campaign targets recipients who have expressly given their consent to receive messages from you. You must also provide them with a simple and free method of opting out from further messaging.
Successful SMS marketing is about:
– Saying the right thing.
– To the right person.
– At the right time.
The greatest strength of SMS is its immediacy. Examples of how to use it are:
Voting
Voting is an exciting way to engage your audience and let them have their say. You can create a survey have your customers vote on the special for next week’s offer.
Instant Win
Instant win prizes where customers can find out if they have won a prize straight away really work.
Timed Offers
Timed offers drive foot traffic into your store, bar, club, office, etc and if you want user interaction then using a viral campaign where vouchers can be sent onto friends and family increases response. The SMS communicates the time that the offer becomes invalid.
Customer Service
Daily recipe ideas, special promotion alerts, diet tips, cocktail recipe ideas, music reviews, release dates, Top 10 charts, in store promotion alerts.
You are only limited by your imagination!
How Our Team Can Help
If you're tired of trying to stay on top of everything, let's connect and see if it makes sense for our team to assist with some of your Marketing Tasks to free up time for you to focus on what you love and enjoy life!
